For me, set design is a combination of art, design, and craftsmanship. I started my career as a florist, working as an assistant in flower shops, then moved on to large-scale floral design.

At the same time, I began pursuing my own artistic practice. Gradually, my projects grew from object photography for local brands to building pavilions for international video shoots.

Creating the content of a frame is always a special task, one that can have many options. I try not to use the most popular images, but to find the right visual solution that would correspond to the brand's goals and at the same time work correctly and well in an urban environment. I think it is important to take into account categories such as time and space.